The designer

Tzuri Gueta

The encounter between Art and Science

Tzuri Gueta, a graduate of Shenkar College in Tel Aviv, is a designer and textile engineer who has been based in Paris since 1996. Growing up on the shores of the Mediterranean, he was in direct contact with the elements of nature, and his work reflects his roots.

After settling in Paris, Tzuri worked at Trend Union, an agency run by Li Edelkoort, and went on to concentrate on textile design. He challenged the conventions of the trade by combining traditional handicraft with unprecedented techniques. His innovative approach gave rise to surprising materials that border on sculpture – materials that deceive the senses of touch and vision.

The patent on blowing silicone into lace – The key to the Tzuri Gueta’s style

In his quest for textile materials, Gueta came upon silicone, and it soon became his signature material. This polymer, composed mostly of silica, possesses extraordinary properties of solidity and flexibility.

By combining silicone with openwork textile materials, Gueta invented a technique of blowing silicone into lace. The technique was patented in 2005.

Awards

“The most innovative collection” in the exhibition White in Italia in 2008

Winner of the “Andy Prize” in
2010

“Le créateur” award winner – Fondation des
Ateliers d’Art de France in 2011

“Les Découvertes” award winner
in 2010 – Maison & Objet

Key dates

1996

Graduated with a degree in design and textile engineering from Shenkar College
1997

Arrived in Paris, met Li Edelkoort
1998

Worked on his first collaboration with an Haute Couture house, with Thierry Mugler
2005

Registered a patent on “injection of polymers in openwork materials”
2006

Launched the Tzuri Gueta brand under the aegis of his company, Silka Design; produced his first line of jewelry and accessories based on the patent
2009

Awarded the City of Paris Grand Prix de la Création

2010

Put on a one-man exhibit, SI51, at the Tel Aviv Museum of Art
2011

Opened the workshop / showroom in Paris
2012

Worked in collaboration with the Chanel fashion house
2013

Put on the exhibit Noces Végétales in the greenhouses of the Jardin des Plantes, the botanical garden of the National Museum of Natural History in Paris
2014

Opening of the Object department and first participation in the Maison & Objet exhibition
2016

Exhibition in Palais de Tokyo in Paris

Savoir-faire

The Tzuri Gueta workshop is located in the heart of Paris. All the pieces we produce are hand made. No machines or molds are used. Each piece is unique – one may have a fuller shape; another, a more subdued color. This makes them all the more precious.

My team and I focus above all on interaction with the material. We are attuned to its demands and its quirks, as well as to all the amazing combinations it offers. In this dialogue with the material, nothing can replace handwork and skill. We take care to convey this appreciation to everyone who comes to see us.

– Tzuri Gueta

The team

Tzuri Gueta has a team of dynamic young designers specialized in jewelry, design and embroidery working by his side.

Our workshop

The Tzuri Gueta adventure began in a modest workshop in Montreuil.

Later, production moved to an apartment near Place de la République. Today all our jewelry is produced in the workshop at the back of the showroom located under the arches of the Viaduc des Arts.

Tzuri Gueta’s universe

The countless facets of this combination of materials afforded him an unexpected field for exploration that began with textile design and led him to jewelry, design objects and art.